Essential Marketing Rehab for Brands
Diana Chrouch – Marketing & Customer Engagement Consultant
“If you don’t have good customer service, marketing is useless”
Purists may say that this is overstating the case, but increasingly the evidence is that the quality of a business’s customer service can make or break its marketing efforts.
In fact I would go so far as to say that customer service – “customer relations management” or “CRM” – has never been more important to successfully marketing a brand as it is right now.
To be successful in today’s climate brands need to take this on board and rehabilitate the way they’ve done marketing in the past.