We aim to offer winning stakeholder engagement strategies that enable you to create build and sustain relationships with your stakeholders whether they are customers, employees, B2B clients or your shareholders. Each stakeholder group has different needs and here we focus on two central stakeholders that are of course central to your business. Customers and Employees.
Stakeholder engagement means being accessible and engaging and is vital to ensuring that your business runs smoothly.
Stakeholder engagement is also vital to word-of-mouth marketing and so is critical to ensuring that you are able to build recognition and protect the reputation of your brand to attract and retain customers. It can also be key to ensuring that your company is seen as a good employer that treats its staff as well as possible and is interested in providing the best working environment, whatever area of business or industry that you are in.
The most important thing is that the strategy is relevant, accessible and engaging.
FINGER ON THE PULSE
We can help you to keep your finger on the pulse and navigate the fast changing world of media communications across interactive marketing, recruitment and customer service relationships. It is our aim to help you to come up with sensible, integrated and workable solutions to engage and satisfy the requirements of an increasingly demanding and technologically savvy customer and employee base.
CUSTOMER NO LONGER PASSIVE
It is clear that customers are no longer willing to passively receive advertising messages – they demand much more from their relationships with business. In fact, increasingly they decide the when and where they will accept messages.
Of course the same can be said for potential and existing employees who no longer sit around and wait for you to advertise, but are online proactively looking at, networking with and engaging with employers who are “on message” and are accessible.
Furthermore, your increasingly technological diverse client and employee base is now more able to dictate the channel that they want to use to interact. As a result you need to ensure a coherent and user friendly strategy across a range of channels whether you are approached via mobile, tablet, phone, website, in store, face to face or via the ever increasing and diversifying online communities and social media platforms.
The very powerful and public nature of modern customer relations means that it is critical that you also effectively manage your relationship with your stakeholders – to ensure that you are involved and engaged with their experience of your business to deliver positive outcomes – whether the experience is good ,or, if we are honest, the sometimes not so good.
PROACTIVELY ATTRACT AND ENGAGE THEM OVER THE LONGER TERM
We can enable you to deliver meaningful and engaging relationships with your customer/employee base to ensure that you are able to proactively attract and engage them over the longer term.
WE WON’T BLIND YOU WITH SCIENCE
We know how daunting it can be to deal with the ever changing and dynamic world of customer and employee relations, recruitment and marketing and it is our aim not to blind you with science and help you to find a workable and manageable engagement stagey.
For an informal chat about how Chrouch Consulting can help please contact us